Tag Archives: retail

ASOS SS12 PREVIEW

Headed to the ASOS SS12 preview last week and it totally blew my mind. Their use of fabrication is incredible considering the price point. I loved all the tropical inspired hot shorts and mini dresses. The lucite tinted visor and perforated backpacks were so cool too. I am always so impressed by the evolution of ASOS as a private label brand. Some of my favorite shots below….

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