My favorite part of attending so many trade shows every year is the opportunity to discover designers who are brand spank’n new or unknown in the USA. Often at shows I walk for 20 minutes without finding a booth I am willing to stop at and chat with but sometimes, very rarely, I discover a brand like Maison La Biche.
It was my last day covering the shows in Paris and I only had a few hours left to check out a small show called The Box; it was located in the basement of another show and my initial impression was underwhelmed to say the least. I walked through 50 booths filled with luggage and iPad covers before I got to a small area that had a few stands with jewelry, hats and the occasional shoe. With my eyes peeled and my patience running low, I spot a small stand with two girls dressed casually chic and chatting in the most, well…casual and chic way. They must be french, I adore them already. Sure enough, as I approach they both greet me with big smiles and a cheerful “Bonjourrrr!”. The bright colors and unique designs of their collection catch my eye as I embarrassingly confess to them my french is sub-par. Luckily they switch immediately to English and are more than happy to walk me through the collection. Jenny and Marie tell me about their desire to start working with their hands again, to go back to a world were creation was not stifled by corporate constraint. Jenny and Marie had both been working in the industry for quite some time as a designer and a stylist, respectively. They tell me that they also have a t-shirt line at Colette (of course they do, they were too cool not to). The more they tell me about their brand the more I fall in love. Mixing nautical cords with over-sized crosses, feathers and skulls, delicate charm bracelets and gangster-like chain…everything was just so good and even more than anything, so salable. Their brand just proves how passion and bravery can free your mind and allow you to embark on your own creative journey. I can’t wait to see what their newest collection looks like in a few weeks when I return to Paris, YEAH BABY!