In today’s world where fashion is turning faster than ever it is easy to get lost in the shuffle. To become a relevant brand in this kind of retail environment is extremely difficult in itself but staying relevant is an even harder task. One aspect of developing a label that is so often overlooked is the idea of developing a Brand Essence; a sense of identity that goes beyond silhouettes and style but rather paints a vivid picture of what the brand stands for, what defines it and who it caters to. When I came across Austrian footwear collection ROSA MOSA at Premiere Classe in Paris there was something so intelligent and intriguing about the attention paid to developing their brand message that I couldn’t help but share!



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